After extensive market research, we discovered that although our products and services are considered exceptional and showcased well, our customers weren't identifying our brand with the intrinsic value and benefits we offer.
RCT employees were given three versions to vote on, and we’re pleased to share our new brand – we believe this reflects the past, recent as well as the future direction and focus of the business – RCT is more than just “remote control”.
With our sights firmly focused on reaching new customers, markets, and industries, rebranding is allowing RCT to differentiate by keeping things fresh, relevant and consistent.
Rebranding is a lengthy process, with the considerable amount of changes to be implemented, however we are well on our way – watch our corporate video or see our company profile.
For further information and questions, please contact firstname.lastname@example.org